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据国家统计局调查资料显示，我国目前正进入新的婚育高峰期，全国每年有超过 1000 万对新人结婚。粗略计算，全国每年婚庆产生的消费总额擦超过 3000 亿元，全国每对新人的加权平均消费金额达到 12.58 万元，同时，未来 5 年中国婚庆消费额将在此基础上还要再翻一番。因此婚庆市场...
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剧本写作基础：剧本的格式 首先明确一点， 剧本区别于任何一种文体形式，我经常看到有的朋友把剧本写成了小说或人物传记，这是不对的，至少是不专业的。剧本有自己专署的格式，写剧本从某种程度上说是个技术活。 写 剧本也不是什么很崇高的艺术创作，这只是一个普通的工...
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什么是Freelancer？ 企业为了节省成本与人事开支，一般会将非核心业务以外包的方式开放竞标，或雇用自由业者接案子的方式发包出去，这逐渐形成一股新兴的工作形态，成为职场的新趋势。 另一边厢，Y世代业者不喜欢受传统朝九晚五的办公室制度所牵制，较偏向于随时随地、结果导向的工作方式...
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How to figure ROI? Return-On-Investment Calculator The return on investment (ROI) that a business experiences refers to how much of an incr...
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Free pitching is a term used to describe the supply of design services without payment. Free pitching may be initiated by a customer who req...
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Marketing Marketing is an objective discipline that involves the research, creation, pricing, testing, and distribution of a product or serv... -
On average, operators shelled out 2 cents of every sales dollar for marketing expenses, which means operators spent more than $10 billion to...
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One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute , over 85 p...
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Make the most of your leaflet campaign Maximise the value of your door drop campaign A door drop campaign can get your message directly into...
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To use this approach effectively, it's not just a matter of knowing enough people. You have to know the right people. Here's how to ...
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